Welcome to

Niche Group

"Perfume is the invisible thread that connects you to your memories and dreams, weaving a story that lingers in the air long after you’ve left."

Our Group

Niche Perfumes

Discover our exclusive collection of niche perfume shops across Spain, where luxury meets artistry. With over 12 locations in Spain each boutique offers a curated selection of unique, artisanal fragrances crafted by independent perfumers. Experience the essence of Spain through scents that reflect its rich cultural heritage. In addition, our shops in Jordan bring a touch of luxury to Amman, featuring exquisite fragrances that highlight local ingredients and traditions. Whether you're in Spain or Jordan, immerse yourself in a world of distinctive aromas that tell a captivating story.

Niche Franshise

Are you passionate about the world of luxury perfumes? Become a part of our growing franchise network! With over 12 niche perfume shops in Spain and expanding locations in Jordan, we offer a unique opportunity to tap into the thriving fragrance market. You'll have access to exclusive artisanal fragrances that set us apart from the competition, allowing you to create a unique shopping experience for your customers. If you're ready to embark on an exciting journey in the world of luxury perfumery, we invite you to join us. Let’s create a fragrant future together!

Niche Group

Manufactured products
0 +
Brands
0 +
Shops
0 +

Spirit of Kings

At Spirit of Kings, we celebrate the artistry of luxury perfumery, crafting unique scents that embody elegance and sophistication. Inspired by royal heritage and rich traditions, each fragrance tells a story that transports you to a world of opulence. Our commitment to quality and creativity shines through in every bottle, making Spirit of Kings not just a brand, but an experience. Discover the essence of true luxury with us, and elevate your senses to new heights.

Niche Distribution

Our niche distribution network proudly represents over 28 exclusive fragrance brands across Spain, Portugal, Jordan, and Palestine. We specialize in curating a diverse selection of artisanal perfumes that highlight the unique artistry of independent perfumers from around the world.

By connecting these exceptional brands with discerning customers, we foster a vibrant community of fragrance enthusiasts. Our commitment to quality and authenticity ensures that each scent captures the essence of luxury and creativity. Whether you’re in the heart of Madrid, Lisbon, Amman, or Bethlehem, our carefully curated offerings invite you to explore a world of unique and captivating aromas. Experience the difference of niche distribution with us, where every fragrance tells a story.